We understand that a successful brand is built upon a solid foundation of multiple components working harmoniously. By integrating these crucial elements, we adopt a holistic approach that goes beyond mere marketing tactics. Through a cohesive strategy tailored to your unique needs, our approach enhances your overall brand, enables sustained growth and long-term success, and empowers you to thrive in today's highly competitive digital landscape.
OUR APPROACH
WHO WE ARE
Proudly poised as the preferred partner for businesses seeking innovative solutions, Ethnos Consultancy is a premier, comprehensive digital marketing firm dedicated to empowering small businesses, social ventures, and nonprofits to grow and scale through effective brand development, strategic digital marketing, and innovative business development solutions.
OUR STORY
Established in 2017, Ethnos Consultancy traces its roots back to a casual conversation between William Naadubon and the owner of JWD Auto in Fargo, ND. During this interaction, William suggested a strategy to attract more customers, and the owner agreed. Seizing the opportunity, William launched a successful Facebook ad, generating a surge in requests within 72 hours. Inspired by this success, he founded Ethnos Consultancy with a mission to empower disadvantaged businesses through comprehensive digital marketing, branding, and business development solutions. Today, Ethnos proudly serves as a trusted partner for minority-owned businesses, working closely to unlock their full potential and facilitate sustainable growth.
OUR VISION
AND MISSION
Our vision is to create a world where disadvantaged businesses can thrive and make a positive impact in their communities. Our mission is to empower these entities through comprehensive support, fostering an inclusive ecosystem with tailored solutions, strategic guidance, and collaborative opportunities. Through our expertise, partnerships, and advocacy, we remove obstacles, bridge gaps, and equip organizations with the tools they need to navigate challenges, seize opportunities, and create a lasting impact.
OUR APPROACH
We understand that success is a unique journey, honoring the individuality of every business. Employing a holistic approach, we meticulously design personalized and comprehensive solutions that harmonize with your specific needs and challenges. Beginning with a strategic analysis of your brand, we refine each facet to attain your exact business goals. Through seamless integration of digital marketing, branding, and business development efforts, we intricately align your initiatives with the broader picture, strategically ushering in a paradigm shift within the expansive realm of your overarching objectives.
OUR TEAM
FOUNDER AND CEO
William Naadubon, Founder and CEO of Ethnos Consultancy, brings over a decade of seasoned expertise in business administration, digital marketing, and business development. Starting his career in 2009, William honed his expertise in administration and management, successfully overseeing his family's healthcare business for over ten years. Intrigued by digital marketing's dynamics in 2015, he underwent extensive training, mastering SEO, pay-per-click advertising, and paid social media strategies, becoming a versatile cross-disciplinary professional. In 2017, he founded Ethnos, seeking to help disadvantaged businesses achieve substantial growth through effective digital marketing. Today, William leads Ethnos as a trusted advisor, leveraging his skills to guide businesses toward a robust digital presence.
BRAND COMPLIANCE
Victor Bon is a creative branding professional, backed by over five years of expertise in transforming healthcare, retail, and logistics organizations through compelling storytelling. Equipped with a robust background in communications and digital marketing, Victor seamlessly integrates his keen eye for detail and passion for creativity to drive success. Victor's expertise shines in capturing target audiences through engaging brand messaging and ensuring seamless communication across all digital touchpoints. He brings to Ethnos a unique blend of strategic vision and creative execution, elevating businesses and leaving a lasting impression in today's dynamic market.
GRAPHIC DESIGN
Maithili Shrikhande is a dynamic and highly creative Graphic Designer, boasting over seven years of dedicated expertise in the field, she wields a bachelor's degree in applied arts. Throughout her career, Maithili has diligently refined her skills in producing bespoke artwork, crafting impactful ad creatives, and curating compelling digital content tailored for social media platforms. Her valuable skill set is highlighted by extensive collaboration with various industries, including real estate, healthcare, education, and hospitality. At Ethnos, Maithili brings a wealth of diverse expertise, contributing her artistic vision and proficiency to elevate the visual representation of our clients across various sectors.
CONTENT CURATION
Norman Chaoke is a meticulous digital marketing professional with a wealth of expertise, boasting over five years in copywriting, paid social media strategies, and content creation. His skills encompass the strategic utilization of diverse social media platforms, orchestrating substantial increases in audience engagement and fostering meaningful follower interaction. Norman holds certifications in advanced digital marketing strategies, introducing an innovative approach to brand awareness and digital footprint enhancement. He brings to Ehtnos his extensive experience collaborating with automotive dealers, e-commerce brands, and Instagram influencers, empowering brands to cultivate a thriving online community.
MULTIMEDIA
Mridhul Raj is an exceptionally skilled multimedia professional, specializing in video editing and armed with a B.Com and diploma in digital film editing. With over a decade of expertise in the field, his expansive portfolio highlights a diverse array of projects, notably focusing on the creation of compelling marketing videos and films. Mridhul's proficiency in multimedia production is the culmination of extensive collaboration with industry leaders, including renowned entities such as Cisco, Deloitte, McKinsey, and Trax Retail. At Ethnos, Mridhul brings a refined understanding of visual storytelling, a meticulous eye for detail, and a wealth of experience in tailoring multimedia content to achieve impactful brand representation.
OUR VALUES
Empowerment
We believe in the transformative power of empowerment. Our mission is to empower businesses, particularly those facing challenges, to not only thrive but to scale new heights. Through our tailored digital marketing, branding, and business development solutions, we empower our clients to realize their full potential and achieve lasting success.
Collaboration
Collaboration is at the heart of what we do. We understand that true success is achieved through partnership and collective effort. By fostering a collaborative environment internally and externally, we amplify the impact of our work, ensuring that our clients benefit from a synergy of ideas and expertise.
Integrity
Upholding the highest standards of integrity is non-negotiable for us. In all our interactions, both within our team and with our clients, we prioritize transparency, honesty, and ethical conduct. We believe that integrity is the bedrock of trust, and we strive to earn and maintain the trust of those we serve.
Innovation
We thrive on innovation and creativity. In the fast-evolving digital landscape, we embrace fresh ideas, new technologies, and creative approaches to deliver solutions that stand out. Our commitment to innovation ensures that our clients stay ahead of the curve, capturing the attention of their audiences in meaningful and impactful ways.
Social Responsibility
We recognize our responsibility to society and the community. Beyond business success, we are dedicated to making a positive impact. Our social responsibility extends to empowering disadvantaged businesses, contributing to community well-being, and fostering a sustainable and inclusive digital ecosystem.
